Investor Relations

Nils has been with the company since May 2022 with the role of Product manager and was appointed acting CEO in August 2023 and permanent CEO in October 2023. Nils has an MSc in Computer Science from Uppsala University, and a MSc degree in machine learning and adaptive systems from the University of Sussex. He did PhD studies at Lund University in machine learning, machine vision, robotics, etc.

Early in his career, he worked in life science, but also ventured into a start-up he founded, Rotundus (a very cool spherical robot system). His longest tenure is with Pricer, where he has worked the last 16 years, in practically all roles spanning from development management, sales management, and since 2017, in roles around product & business development management. As part time assignments, he is also through Uppsala Innovation Center a business coach for different Uppsala startups in various domains, but with tech as the common theme.

Year of birth: 1971

Shares: 15,000           Stock options: 12,500

Niclas Elvgren leads Vidhance’s global sales and business development, focusing on increasing the adoption of the company’s video-enhancing solutions. He is responsible for driving sales, creating new business opportunities, and building long-term strategic partnerships with customers. Niclas has been part of Vidhance since 2016 and has held several key roles in sales and customer relations. He has played a central role in establishing and developing the company’s sales organization and in successfully launching Vidhance’s technology on the market.

With a background in both hardware and software development, he has a deep understanding of how technology can create business value. His focus is on helping customers leverage the latest advancements in AI-driven video optimization to strengthen their own products and services.

Niclas holds a Master of Science in Engineering Physics from Uppsala University.

Year of birth: 1986

Shares: 2,500           Stock options: 0

Emil has been at the company since 2014, starting out as a Software Engineer he has played multiple roles in the company’s successful venture into the smartphone business. In recent years the focus has shifted towards growing and improving the development department.

He has an MSc in Computer Engineering from Linköping University, Sweden.

Year of birth: 1989

Shares: 0           Stock options: 1,000