Investor Relations



Nils crop

Nils Hulth - CEO

Nils has been with the company since May 2022 with the role of Product manager and was appointed acting CEO in August 2023 and permanent CEO in October 2023. Nils has an MSc in Computer Science from Uppsala University, and a MSc degree in machine learning and adaptive systems from the University of Sussex. He did PhD studies at Lund University in machine learning, machine vision, robotics, etc.

Early in his career, he worked in life science, but also ventured into a start-up he founded, Rotundus (a very cool spherical robot system). His longest tenure is with Pricer, where he has worked the last 16 years, in practically all roles spanning from development management, sales management, and since 2017, in roles around product & business development management. As part time assignments, he is also through Uppsala Innovation Center a business coach for different Uppsala startups in various domains, but with tech as the common theme.

Year of birth: 1971

Shares: 15,000           Stock options: 12,500

Thomas crop

Thomas Sporrong - Director of Sales - Consumer

Thomas has over 15 years’ experience of the Embedded software industry in a broad set of roles including technical, sales and leadership roles. He is internationally seasoned and has a strong background in software product business where he managed global sales- and application teams as well as acted in customer forefront roles.

Thomas holds a Bachelor of Science in Electronics and an MSc in Computing, both from Mälardalen University, Sweden.

Year of birth: 1977

Shares: 10,500           Stock options: 5,000

niclas crop

Niclas Elvgren – Director of Sales - Professional

Niclas has a technical background of both hardware and software development as well as an experienced project manager. He has been with the company since 2016 and strongly contributed to the successful build-up of the sales organization in his various leadership roles. Since his start at the company, he has been working closely with our customers and our products, successfully bringing them to market. Prior to his current assignment he was heading the global Sales Engineering team ensuring our customers success story.

Niclas holds an MSc in Engineering Physics from Uppsala University, Sweden.

Year of birth: 1986

Shares: 2,500           Stock options: 0

jonathan crop

Jonathan Ekman - Financial Director

Jonathan Ekman has over 15 years of experience both as a manager and a leader as well as a consultant.

Jonathan holds an MBA from Heriot-Watt University, Edinburgh, Scotland.

Year of birth: 1977

Shares: 0           Stock options: 2,500

emil crop

Emil Westergren - Development Director

Emil has been at the company since 2014, starting out as a Software Engineer he has played multiple roles in the company’s successful venture into the smartphone business. In recent years the focus has shifted towards growing and improving the development department.

He has an MSc in Computer Engineering from Linköping University, Sweden.

Year of birth: 1989

Shares: 0           Stock options: 1,000


We’re all about video enhancement

Book a Demo